Final round like never before
Venue like never before
• Dramatic setting over water near Royal Palace and Opera House
• City dressed in event signage and archery-related events
• Archery-related activities in nearby communities like Frederiksberg and Tårnby
Spectators like never before
• Goal to bring together as many archery fans as possible, including 75% international attendance
• Use new media strategies to launch multi-lingual “Copenhagen Calling” marketing campaign
to reach fans
• Affordable event packages that include travel, hotel, event tickets and “exclusive” events
Entertainment like never before
• Final round competition in city’s most popular area
• Exhibitions and archery stunts during breaks in competition
• Saturday night “Archery-fest” that brings together fans and elite international archers